Constant Contact Deliverability

E-mail Marketing Deliverability Test Report

Email deliverability rate is the single most critical factor to the success of email campaigns. Why? simply because when subscribers never receive your emails, there is no way they can take the desired action. All other efforts are in vain unless you confirm that your current email marketing system offers you a high bulk email deliverability rates. Email marketing software solutions such as Constant Contact , Cheetah Mail, Bronto, or Vertical Response tout their higher email deliverability rates as a major benefits of using their email marketing services. But what is real? Are these email marketing software services deliverability rate  truly higher than a well designed in-house email marketing system? And if the answer is yes, then what kind of return on investment (ROI) can you reasonably expect? Are numbers valid across the board or can your industry focus, email communication type or email list be a factor in the outcome?

All of these questions are legitimates ones.  On this page you find a real life email marketing deliverability case study excerpt to give you a sense of what we do, and a feel for the return on investment you might get from hiring professional email marketing deliverability consultants.

This case study relates to a client who used an in-house bulk email system hosted in a co-located environment at a tier 1 Internet Service Provider in the U.S. We only relate part of the report on this page, more specifically the part pertaining to test results for their in-house system vs. Constant Contact. The client name is obfuscated for obvious confidentiality reasons, however we guarantee that all figures related below are 100% true and accurate.

Week 1	In-house Email Solution	vs.	Constant Contact
Sent	3048		2998
Clicks	129		218
Unique Clicks	110		181
Orders	16		27
First	4		1
Repeat	12		26
Week 2	In-house Email Solution	vs.	Constant Contact
Sent	3063		3012
Clicks	196		239
Unique Clicks	145		188
Orders	18		24
First	1		0
Repeat	17		24
Week 3	In-house Email Solution	vs.	Constant Contact
Sent	3079		3023
Clicks	140		157
Unique Clicks	109		135
Orders	11		22
First	2		0
Repeat	9		22
Email Marketing Deliverabiity Test ROI	In-house Email Solution	vs.	Constant Contact
Cumulated orders	45		73
First	7		1
Repeat	38		72
Total order amount	$13,680		$25,312
Total additional weeekly sales for 3000 emails/week			$11,632
Total anticipated additional weekly sales for 50000 emails/week (complete email database)		$193,700
Total anticipated additional yearly sales for 50000 emails/week (complete email database)		$10,072,400

As we can see from this report excerpt, a higher deliverability rate might translate into a small increase of unique click-through but make a huge difference in sales at the end of year. When this kind of gains is achieved at the outset, it usually makes sense to dig deeper into more complex marketing tactics. For instance, we frequently deploy additional email marketing techniques to further increase email marketing effectiveness to subscribers not currently opening up clients emails, or combine marketing channels and re-marketing to increase overall marketing strategies effectiveness. Send us an inquiry to tap into the unrealized value of your current email lists.